Rachel Kibbe, founder of HELPSY, is currently based in New York City and was raised in Shaker Heights, Ohio. A freelance fashion writer and a bonafide social media nerd, she believes in the power of the internet to spread social good and to ignite change.  She has a degree in Fashion Design from Parsons and a B.A. in Creative Writing and Spanish from Emory University. After a three year stint in Spain, where she wrote for a magazine about health and fashion, and forgot words in English, she moved to New York to attend Parsons. She apprenticed under labels such as Alexander Wang and Jack Spade. Later, model Agyness Deyn brought Rachel on to write  fashion content on her blog, NAAG. 

Rachel wants to be part of a positive change in the fashion industry, and she believes a more ethical industry doesn't have to sacrifice visual appeal. She hopes HELPSY can provide a unique (and fun!) platform for this change.  


If crunchy lifestyles and yoga pants come to mind when you think of ethical fashion, you're not alone. HELPSY's goal is to change this misconception and to curate apparel and products that are as beautiful, exciting, and design-forward as they are ethical.

HELPSY was founded on the belief that design-forward, cutting-edge fashion can have a social impact, 100% of the time. 

What is ethical fashion? Can fashion even be ethical? (Of course we believe it can.) These are difficult questions that deserve thoughtful answers. Buying ethically is not just a matter of buying recycled bamboo yoga pants because, let's face it, bamboo yoga pants don't fit every moment, taste, or lifestyle: there are many other ways to shop ethically. Through our editorial arm at HELPSY, we hope to answer some of these questions and to promote discussion. Through our marketplace, we hope to guide people to make more ethical purchasing decisions with no sacrifice in beauty or style.

Based on our definition at HELPSY, a product is ethical if it has four or more of the following qualities: 

In our store you will find a central marketplace that offers unique, ethical pieces and products. Buying ethical products encourages the fashion industry to sell them.The more we choose to purchase ethical goods, the faster the fashion industry adapt to make them, and the better off we'll all be.