#ItsNotJustStella - HELPSY's Campaign To Start Larger Conversation About Problems In the Fashion Industry

By Rachel Kibbe

We're starting an Instagram and Twitter campaign asking you to tag  ‪#‎ItsNotJustStella‬ and ‪#‎BoFVoices‬ & tell us what YOU are doing in your businesses and lives as a commitment to creating a more sustainable fashion industry.



Too often the fashion news media deifies a certain few elite designers, highlighting their voices only in the sustainability conversation. That's part of the limiting and closed attitude that got this industry sick in the first place and it needs to change. The Business of Fashion is starting a fantastic series called #BoFVoices which aims to open up a conversation about problems in the fashion industry. I hope everyone will participate. The problem is the conversation addresses 7 issues. I'd add an 8th issue: the elitism which lead to so many other ethical fashion business owners and activists dedicated to this cause to be completely missing from the front-lines of their coverage. Those of us devoting our entire 'Businesses of Fashion' so to speak to addressing these exact issues and to offering real solutions, well we have not been included. How is the consumer to know the alternatives and solutions that exist when they aren't mentioned in the journalism that aims to uncover these issues?

HELPSY's purpose is not to sit back and pander to the fashion elite but to ask serious questions to a large and varied audience, and to radically turn the industry on it's head in an effort to facilitate widespread change. I strongly think this starts by adding some NEW TALENT AND VOICES. God love Stella McCartney and Vivienne Westwood-- they are pioneers and genius designers. But, Ahem! I think many of YOU, my ethical business activists and friends, have something to say too!

IF YOU'RE ON BOARD REPOST THIS PIC AND OR POST YOUR OWN PIC & TAG #ItsNotJustStella and #BoFVoices. Say what YOU are doing as a commitment to creating a more sustainable fashion industry.

Let's have a true conversation, including many people and make a real change.

(I know this post might piss a few people off. Thats great. LETS TALK ABOUT IT)

Rachel Kibbe,

HELPSY Founder and Shit Starter.


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