What is ethical fashion? Can fashion even be ethical? (of course we believe it can.) These are difficult questions that deserve thoughtful answers. Buying ethically is not just a matter of buying recycled bamboo yoga pants because, let's face it, bamboo yoga pants don't fit every moment, taste, or lifestyle: there are many other ways to shop ethically. Through our editorial arm at HELPSY, we hope to answer some of these questions and to promote discussion. Through our marketplace, we hope to guide people to make more ethical purchasing decisions with no sacrifice in beauty or style. Based on our definition, a product is ethical if it has four or more of 13 ethical qualities, that we call "HELPSY Qualities".

Every item we carry fulfills at least 4 of these 13 ethical qualities.

Cruelty Free	Eco-Friendly Materials	Eco-Friendly Design Production
Fair Trade/Wage	Handmade	Local Material Sourcing
Local Production	Made in Small Quantities	Non-Disposable&Well-Made
Profits to Philanthropy	Recycled	Upcycled
Vintage/Second Hand