What is ethical fashion? Can Fashion even be ethical?

Of course, we believe it can.

These are difficult questions that deserve thoughtful answers. Buying ethically is not just a matter of buying recycled bamboo yoga pants because, let's face it, bamboo yoga pants don't fit every moment, taste, or lifestyle: there are many other ways to shop ethically.

Wednesday, April, 24  2013, a month after HELPSY launched, Rana Plaza in Bangladesh collapsed. This factory housed numerous western clothing production contracts but it was built on swamp land and had cracks in the walls. One day the cracks became really bad, but the factory owners wouldn't let the scared workers, who were mostly women and children, out. Keeping them inside the building by hitting them with clubs, nearly 1200 humans died that day, crushed under the rubble of a factory making fast fashion for Westerners, so we could have the latest trends as cheaply and quickly as possible.

When we started HELPSY, we knew it was only a matter of time before a tragedy like this occurred,  but we had no idea it would be so soon and at such a large scale.

What we did know is that the fashion industry is the second most polluting industry in the world, next to oil. From seed to hanger the fashion production chain is a long, complicated global one. Many, many hands go into making clothes -- from the farms where textiles are grown to factories where clothes are put together. With today's incredible speed of consumption and  the complicated global production chains, things have gotten pretty messy and some companies have abused this complicated system to make clothes cheaper at the expense people and the planet, burying and hiding their missteps along the way. Human Rights abuses are rampant and the environmental impact of dyes, material waste, and pesticides from textile production is incomparable, next to the oil industry.

Through our editorial arm at HELPSY, we hope to answer some of these questions and to promote discussion.

Through our marketplace, we hope to guide people to make more ethical purchasing decisions with no sacrifice in beauty or style.

Based on our definition, a product is ethical if it has four or more of 13 ethical qualities, that we call "HELPSY Qualities".



 HELPSY Qualities

Every item we carry fulfills at least 4 of these 13 ethical qualities. 

Vegan Emoji

Cruelty Free

Eco-Friendly materials

Eco-Friendly Materials

Eco-friendly Design Production

Eco-Friendly Design Production

Fair Trade/Wage




Local Material Sourcing
Local Material Sourcing

          Local Production
          Local Production



             Made in Small Quantities

            Made in Small Quantities




            Non-disposable + Well-made


            Profits to Philanthropy
            Profits to Philanthropy

            Recycled Fashion


            Upcycled clothing


            Vintage and Second hand clothing

            Vintage/Second Hand