Toy Syndrome fuses an edgy, youthful sportswear aesthetic with 3-dimensional surface appliqué, using "toy embroidery", hand dying techniques and complex textures.
Worn on Girls by Lena Dunham, as well as other cool girls Kate Nash and Tavi Gevinson, the brand grew from lizard embroidered crop tops and alien headbands to a full collection of ready to wear.
Toy Syndrome believes in community and have had amazing collaborations with Dirty GRL soap, the artist, Morgan Winter and most recently, Converse sneakers.
Toy Syndrome founder, Natalya Nyn, was born in Moscow. Arriving in New York in 1997, she graduated from The Fashion Institute of Technology, and apprenticed at Oscar de la Renta. She moved on to work as a Research Assistant for the Costume Institute of the Metropolitan Museum of Art. Later, Nyn was recruited as a draper for Zac Posen before transitioning into a role as a patternmaker for the Haute Couture Atelier, J. Mendel. Combining high fashion techniques with youth-driven street chic, Nyn's designs for ToySyndrome cater to a multifaceted audience that wants to live life freely and have fun.