HELPSY's approach to ethical fashion has always been that funny is more effective than serious and preachy. Our Instagram account is littered with memes about sustainability and ethical fashion, along with funny pop culture galore. We are anti-boring and anti holier than thou, to the core. Who wants to be yelled at? So when we spoke to Elizabeth Stilwell about her new Sustainable Meme project, duh, we wanted to support it completely.